Building Guest Relationships for Restaurant Success




Restaurant Marketing Building Relationships One Guest at a Time

Indulge your guests by recognizing them, by acknowledging them. It doesn’t cost much. It costs nothing actually.

Do your guests fill a feedback form?

If they complain, recognise the complaint and tell them what you are doing about it. When you have solved the problem. Write again, tell them. Its most likely that customer will appreciate that they have been heard.

If the guests loves your restaurant!!

Please acknowledge them. Write to them and thank them. Use the opportunity to communicate what efforts you have taken to reach this standard. Tell them you are telling your employees about your feedback.

Its easier to sell to your existing guests instead of acquiring new ones.A simple step like feedback forms allows you to open a channel of communication. So communicate to them. Tell your existing customers whats happening. Tell them and then sell them.

Communicating to your guests one at a time allows you to build a relationship, earn goodwill and get repeat visit and generate word of mouth. All this for free!!

To your success!

About the author 

Sartaj S Bedi

With 20-year restaurant industry expertise, offering insights and expertise in strategy, operations, and quality. He employs a holistic approach to guide clients towards strategic success.

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