A new restaurant start up must examine the market to understand the customer needs. The restaurant owner must clearly draw the market area of his restaurant and understand where his customers visit. To achieve this you must conduct a restaurant competition survey. The exercise helps to understand both the competition and unmet needs of the […]
Restaurant Mobile Marketing has a new tool Short Code. This a new tool is a very effective tool for restaurant marketing. Whats is a short code? How can restaurant use short code and why is it relevant? Mango Kurry shows by utilising concepts of Permission marketing, quality service and customer interaction cycle restaurants can integrate […]
Is your restaurant performing well as you imagined? Should you consider measuring customer satisfaction. The article attempts to highlight the paradigm and applications for measuring customer satisfaction. Mango Kurry is restaurant consultant in Mumbai India. We can help you to audit and develop a customer care program for your restaurant.
Father’s Day Promotion Father’s Day is another opportunity for a restaurant to renew their relationship with their customers. Its an opportunity to highlight your offerings
For every 100 people how many will order alcohol or for every 100 people how many will order food. That is your conversion ratio. It is a key to determine your Average Spend per Cover APC. Its possible to achieve a high APC with low prices and even low APC with high prices. The key […]
Buffets have become more popular and have become a standard offering in many restaurants. I happened to visit a chain restaurant which served buffet for lunch and that too Indian food. I had mixed reaction to the entire experience and here are some of my thoughts as how things can be done better and may […]