Restaurant sell a meal experience ie a quality meal experience. A meal experience is an intangible quality strategy is an attempt to tangabalise the meal experience by giving it structure, form, prescription.
Restaurant 4 wall marketing is what the owner can do within the four walls of the restaurant. Increase frequency of guests visits, how to up-sell, cross sell, build a restaurant referral program. The article highlights the use of space to build on these objectives. Furthermore renew your brand promise. As a restaurant consultant in Mumbai, Mango […]
This blog Restaurant Service Blueprint see the application in the restaurant industry. Restaurant Service Blueprint can help you to reduce service gaps, design new service, overview to visualise new service.If you are starting out design new services using service blue print can help develop the operational plan. Service blueprinting was first introduced by Lynn Shostack. The […]
Restaurant concept development is the single most important activity that a new restaurant start up can take. This mental jugular will develop your brand, your future marketing programs, your restaurant design.
A new restaurant start up must examine the market to understand the customer needs. The restaurant owner must clearly draw the market area of his restaurant and understand where his customers visit. To achieve this you must conduct a restaurant competition survey. The exercise helps to understand both the competition and unmet needs of the […]
Restaurant Mobile Marketing has a new tool Short Code. This a new tool is a very effective tool for restaurant marketing. Whats is a short code? How can restaurant use short code and why is it relevant? Mango Kurry shows by utilising concepts of Permission marketing, quality service and customer interaction cycle restaurants can integrate […]